OG Advisory Resource Library

OG Advisory is a CPA firm in Florida that wanted a free resource library for owner-operated businesses: checklists, scorecards, toolkits, given away in exchange for an email. The catch was not the storefront. It was that a CPA with no developer had to keep adding to it for years. Most builds like this rot because publishing one resource means editing collections, remembering tag spellings and touching a template, and six months later nobody knows the rules.

So I put the entire catalogue in metafields. Each resource carries 20 of them, and 21 automated collections match on those values rather than on tags. Fill the fields on one product page and the resource appears in every category it belongs to, in the four storefront filters, and on the browse pages, with no rule to edit anywhere. Tags carry no logic at all. Services are metaobjects, so the block at the bottom of every resource page pointing at paid work is edited in one place instead of on each product.

Delivery is a zero-dollar checkout: no payment step, automatic fulfilment, unlimited downloads, and an email the owner rewrites himself without touching code. I checked one order the whole way through by hashing the ZIP that arrived in the customer inbox against the original file, SHA-256 identical. Handoff was a 14-page architecture document signed off before any building started, then a 15-page SOP, a 42-column CSV template with its own guide, and two screencasts.

The store went public in August 2026 with three resources and picked up its first real customers within days of the password coming off, before any promotion had started. Six categories with nothing in them yet are hidden and switch back on from one screen when they fill up. The client closed the contract calling the build complete and asked about a second project.